How to Effectively Use AI for Sales Calls in 2025

ai, sales calls, 

Artificial Intelligence (AI) tools can help your sales team become more productive and effective.

They can help you achieve better returns and more customer satisfaction.

But how exactly can you use AI to enhance sales calls?

Well, AI can boost the performance of your sales reps, assist with lead scoring, and offer incredible analytics to help you streamline your operations.

And that’s just the tip of the iceberg.

Read on to explore the most effective ways to use AI for sales calls and some tips for a strong AI sales strategy.

Further Reading

  • Wondering about the applications of conversational intelligence? Discover what it is and how it can help boost your business.
  • Interested in using AI for marketing? Explore some use cases and strategies on how to use AI for your business.

This Article Contains:

7 Effective Ways to Use AI for Sales Calls

These are aspects where artificial intelligence can help with sales call operations:

  1. Sample Every Call through Call Transcription

    One of the biggest challenges with managing large sales teams is visibility. The larger your team gets, the harder (and more expensive) it is to sample every sales call.

    Conversational AI tools help businesses gain visibility into every customer interaction via call transcriptions.

    This helps you gain insights into how sales agents conduct their calls, whether they follow scripts, or miss opportunities. The AI can then also offer post-call assistance.

    For example, iovox provides AI-powered call summaries, which give agents details about next steps, including actionable tasks and follow-up notes, to improve customer satisfaction.

    And that’s not all!

    Since AI transcribes every detail from calls, you gain useful customer insights that can help you close more deals.

  2. Improve Lead Scoring and Qualification

    Lead qualification is an essential part of a successful sales process. It helps prioritize easy-to-convert leads and earn quick wins. But when your operations involve thousands of calls, it can be hard to qualify leads at scale manually.

    That’s where AI comes in!

    With the AI-generated sales call transcripts, it can identify important keywords that indicate conversion potential.

    The best part is that they can do this at scale, reducing manual effort and missed opportunities to convert potential customers.

    For example, one of our clients has a veterinary hospital chain with a thousand locations that need to handle appointment bookings.

    Our AI system analyzes call transcripts for keywords related to vaccines, medical issues, or surgeries to help the hospital chain prioritize appointments based on the urgency of care required. Scanning for these terms also helps the hospital gain insights into the primary reasons for appointments, helping with tailoring its services more effectively.

  3. Boost Conversions and Reduce Missed Opportunities

    When agents go off-script, fail to manage customer concerns, or delay responses, businesses lose opportunities for conversions.

    Fortunately, AI-assisted tools can:

    • Trigger alerts when a sales rep goes off-script.
    • Analyze successful sales conversations, which you can use to refine sales scripts.
    • Notify sales reps so they respond timely to potential customers.
    • Tailor scripts to personalize customer experiences during the next interaction.

    These benefits help businesses quickly resolve potential friction points that may come in the way of closing deals—earning improved customer engagement and conversion rates.

  4. Scaling Analytics for Better Insights

    Analyzing sales calls and agent performance is key to improving operations.

    This would be an uphill task when done manually for hundreds of sales conversations, but AI can solve this for you.

    AI tools can score your calls, flag missed opportunities, and analyze customer behavior to uncover insights that aid operations.

    You can also gain actionable insight into:

    • Whether the customer experience was positive or negative
    • If and how well a sales rep resolved issues
    • Customer data, like preferences and challenges, that influence sales
    • Additional factors that influence purchase decisions

    With iovox, a sales manager can even interrogate flagged calls by asking the AI tool to analyze the call data—similar to how one would use generative AI tools like ChatGPT.

    The result?

    Businesses improve customer experiences and recover missed sales opportunities at scale.

  5. Streamlining Operational Efficiency

    AI can improve operational efficiency in numerous ways.

    For example, our clients have used our AI technology to:

    • Improve staffing schedules based on busy call arrival times and days.
    • Generate automatic call summaries to help agents stay on top of important call details and action items before their next call.
    • Identify keywords or marketing channels that are bringing in junk calls. When you stop these keywords, your agents will spend less time on unproductive calls.
    • Route calls to the appropriate staff members.
    • Automate or prompt follow-ups to help sales team members close more deals.

    There’s a lot you can do, and we can assist in setting up our AI tool according to your preferences and use cases.

  6. Training and Compliance

    Remember how we said that AI can transcribe calls and analyze the scripts?

    The insights from this analysis can help businesses with training and compliance.

    For example, AI algorithms can help with:

    • Screening transcripts for quality issues on a cold call.
    • Identifying keywords or phrases that indicate compliance or privacy issues, like statutory phrases missing from calls. AI tools can flag these calls so the sales manager can take appropriate steps to rectify the issue.
    • Analyzing successful and unsuccessful call transcripts to create training programs for employees. These programs can help agents better manage compliance requirements, improve sales performance, and reduce average call-handling time.

    For instance, one of our real estate clients uncovered that most of their sales team wasn’t following their script guidelines. They likely would’ve never been found out if it wasn’t for our AI analysis tools.

  7. Sentiment Analysis for Sales Leaders

    AI can also assess customer behavior and call sentiment by analyzing call transcripts. This provides insights into the factors influencing customer purchase decisions to fine-tune your sales strategy.

    In doing so, AI allows sales leaders to review hundreds of calls and create strategies to improve customer satisfaction.

    For example,

    iovox’s AI-powered conversation detective uses natural language processing to interrogate call transcripts and uncover actionable insight into customer sentiments about challenges or products. This can help sales leaders make informed decisions about the sales plan.

After reviewing how AI tools can help with sales, let’s look at the best AI cold-calling tools to take advantage of these benefits.

5 Essential AI Tools for Improving Sales Calls

These tools help you help you integrate AI into your sales process:

  1. iovox: A Brilliant Conversational AI Tool

    iovox is an AI-powered call tracking and analytics tool that provides data-driven insights to improve every step of the customer journey.

    Our Conversational AI solution offers 360-degree visibility into customer interactions while providing insights into market intelligence.

    Here are some of its core benefits:

    • AI-powered call summarization and analysis: Get insightful, concise call summaries that capture essential details about key discussion points, next steps, and actionable tasks. You can tailor summaries to meet your business needs.
    • AI-powered conversation detective: iovox’s AI can screen call transcripts to interrogate call data and uncover details like customer objections and sales sentiment. You can also get real-time insights for informed decisions about follow-up actions on or after calls. The feature turns conversation and customer data into actionable intelligence.
    • AI-powered action center: After iovox’s AI generates action items and follow-up tasks, you can track them in an intuitive task management system. The AI can also offer recommendations to enhance task efficiency, improve agent performance, and achieve business objectives—all from one accessible dashboard!

    But that’s not all!

    Iovox offers numerous tools to enable potential customers to connect with your sales reps. We don’t just improve your sales interactions; we increase them as well.

    Some additional tools include:

    • Dedicated Numbers add a unique telephone number on each channel so you get 100% attribution to channels that are working.
    • WebConnect allows potential customers to contact a sales rep with the click of a button and call them from any device they may be using to view your website.
    • WebCallBack is a lead engagement tool that allows web visitors to request a callback from your sales team when you’re not available.
    • Customizable email alerts and missed call notifications ensure you capture all potential opportunities, even outside business hours.

  2. Air AI

    At iovox, we believe more in AI helping your agents become more effective, rather than replacing them with AI. We maintain that the human connection is important to drive sales and keep up customer satisfaction.

    But if you’re considering using an AI sales agent to conduct calls, you might look at Air AI—a cloud-based AI cold-calling tool that can have human-like conversations.

    Its key features include:

    • Manage every customer interaction across multiple channels, including chatbots, voicemails, and outbound phone calls.
    • Enable 10-40 minute-long customer phone calls with an AI sales agent.
    • Streamline workflow through task automation.

  3. Dialpad

    Dialpad is an AI sales tool and customer communications platform that supports sales reps in delivering better customer experiences.

    The tool’s main features include:

    • Boost productivity with AI-assisted automation for workflows.
    • Access features like live agent coaching and sentiment analysis to provide better customer support.
    • Unify your communication channels, such as phone, messaging, video meetings, and contact centers, to streamline sales operations.

  4. Synthflow AI

    Synthflow AI is another AI voice tool that you can use to conduct sales calls.

    Its main features include:

    • Create and tailor your AI voice agent based on business needs, whether for sales, telemarketing, or customer service.
    • Enable intent-based and adaptable customer conversations with a voice AI agent.
    • Integrate the AI agent tool with your current tech stack to automate your workflow.

  5. JustCall AI

    JustCall AI is an AI sales tool that automates call processes and enhances customer interactions.

    The tool’s key AI features include:

    • Evaluate agent performance based on AI-generated scores and provide feedback.
    • Use AI coaching to improve sales representative performance.
    • Access real-time script assistance to enhance conversions on sales calls.

5 Tips for Implementing a Strong AI Sales Calls Strategy

Here’s how you can improve AI adoption for your sales call strategy:

  1. Integrate your AI solution with your CRM system to get the most out of AI adoption. That’s also why choosing a tool that integrates with your current tech stack is essential.
  2. Regularly analyze the performance of the AI tool, such as improved customer engagement or call sentiment, to maximize its value for your business. You should tailor the AI suggestions to align with your business profile and objectives for better conversions.
  3. Identify team members whose sales performance has improved due to AI adoption and use their feedback and suggestions to boost AI adoption for other team members.
  4. Set realistic expectations while your team is getting used to AI technology. For example, you may not be able to achieve a 10% increase in sales right after AI adoption. However, a 5-minute increase in average call length with improved call sentiment could be achievable.
  5. Partner with an AI tool that’s suitable for your business. Ideally, the tool should also incorporate a communication suite with a deep CRM integration.

Note: At iovox, we can help set up the system based on your specific needs and assist in helping your team adopt it into their workflow.

Still wondering if AI implementation is the best solution for your sales calls?

Read on to get more contextual advice on using AI for sales calls.

3 FAQs about AI for Sales Calls

Here are answers to common queries about adopting AI in the sales process.

  1. What Businesses Can Benefit from AI Sales Calls?

    Businesses of all sizes can optimize operations using AI for sales calls.

    The tools help improve everything from prospecting and lead qualification to employee productivity and sales outcomes.

    What’s more?

    Businesses can select the perfect tool that aligns with their sales objectives and budget from the many options available.

    For example, enterprises that require better decision-making and improved sales representative training for operations at scale would benefit from using an all-in-one solution like iovox. The tool encompasses a whole suite of call tracking and analytics features in addition to its AI offerings.

    On the other hand, small to medium-sized businesses may benefit from a tool that offers more cost-effective solutions, like Fireflies.ai.

  2. Is AI Cold Calling Legal?

    Yes, AI cold calling is legal as long as your AI tool complies with telemarketing laws in your area. These laws include the US Telephone Consumer Protection Act (TCPA) and the EU’s General Data Protection Regulation (GDPR).

    That’s why choosing reliable and compliant AI cold-calling tools that adhere to local regulations is essential.

  3. How Can Businesses Ensure Ethical AI Practices in Cold Calling?

    Using AI for sales calls isn’t inherently unethical. However, here are a few practices you can maintain to ensure your customers don’t feel misled:

    • Always inform customers about call recordings and how you’ll handle their personal information.
    • Prioritize transparency by disclosing when callers are interacting with an AI sales agent.
    • Do regular audits of your AI system to verify compliance with ethical and legal telemarketing guidelines.
    • Train your sales team on ethical AI use cases and standards for cold calling. The training should help sales agents leverage AI technology in a way that builds customer trust.
    • Use AI tools to help ensure employee compliance with ethical and legal guidelines. For example, iovox’s conversational AI helps you catch specific keywords or phrasing on calls that could have compliance or privacy implications. This allows you to address all legal requirements and train employees to avoid future privacy issues.

Wrapping Up

Using AI for sales calls can help businesses gain a competitive edge by automating operations and enhancing team capabilities—helping you close more deals.

But here’s the thing:

It’s imperative to choose the right tool for your business. To improve operations at scale, you’ll need a customizable AI tool like iovox that seamlessly integrates with your current systems while offering large-scale automation.

Want to know if iovox is a good fit for your business needs?

Simply click the call button below to connect with us and we’ll take you through the benefits it can have for your sales. You can also email us at hello@iovox.com or call us toll-free from within the US at +1 888 369 9519.

From outside the US, please reach us at one of these numbers:

London, UK +44 (0)20 7099 1070
Sydney, Australia +61 (0)2 8520 3530
Paris, France +33 (0)1 84 88 46 40

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