40+ Real Estate Marketing Strategies (2024 Update)

real estate, marketing, branding, content, lead generation, call tracking, productivity, lead conversion, 

Let’s make this very simple.

To excel in real estate marketing, it’s crucial to:

• Understand the desires and needs of your target market.
• Cultivate trust and credibility.
• Clearly articulate the unique selling points of each property.

How can you achieve this?

Don’t worry. We’ve got you covered.

Whether you’re striving to become a standout in the real estate market or eager to boost client relations, this blog post will help you master the art of real estate marketing.

Let’s get started.

Further reading:

• Find out what lead tracking means, how it works, and why it’s crucial for optimizing your customer acquisition strategies.
• Discover how conversational AI drives business growth. Explore seven use cases and the ultimate conversational AI solution.

This Article Contains

• 44 Proven Real Estate Marketing Ideas to Attract Clients
  • Showcase Your Real Estate Properties and Brand in Style
  • Get More Leads from Your Website
  • Craft Exciting Email Marketing Campaigns
  • Promote Yourself on Social Media
  • Engage in Offline Real Estate Marketing Activities
• How to Create an Effective Real Estate Marketing Plan

Supercharge your real estate marketing with iovox. Our Dynamic Numbers feature allows you to assign unique phone numbers to different real estate listings, campaigns, channels, or keywords, making it easy to track performance.

Plus, with our cutting-edge Conversational AI, you can automatically transcribe and analyze thousands of calls, revealing invaluable insights into your audience’s needs and preferences.

Throughout this article, we’ll explore how these and other iovox features can benefit your real estate marketing strategy.

44 Proven Real Estate Marketing Ideas to Attract Clients

From innovative online tactics to powerful offline strategies, here are 44 tried and tested real estate marketing ideas to attract clients, close deals, and dominate your market.

A. Showcase Your Properties and Brand in Style

A strong brand style allows your audience to recognize and trust your identity, ultimately giving you a competitive edge in the market. Here are some tips to get you started:

1. Design an Awesome Logo

   A great logo is often simple and easy to recognize. So, aim for clarity and avoid overcrowding it with unnecessary elements. Also, ensure it reflects your real estate niche or specialization.

   Take, for example, Williams & Williams Estates Group. Their logo uses John Lautner’s iconic Goldstein residence to represent LA’s rich history of luxury and elegance.

   (Source: https://theclose.com/best-real-estate-logos/)

   But keep in mind:
   Logos don’t have to be fancy to make a statement. Century 21’s simple logo symbolizes a global real estate business representing almost everyone from all walks of life.

2. Hire a Pro Photographer

   Over 90% of home buyers search for homes online, so you want to ensure your photographs leave a lasting impression.

   You can take the DIY route and shoot photos on your own, but there’s nothing like professional photographs to make a great first impression on potential buyers. Sotheby’s Realty hires expert photographers with access to advanced compositional and lighting techniques to showcase a picture-perfect house that clients will love.

3. Try Out Matterport Scans

   Want to go beyond still pictures?

   The Matterport 3D imaging and spatial data solutions can be a cutting-edge addition to your real estate marketing plan.

   It combines all the photos of the interiors and exteriors of the property to create a three-dimensional representation. A potential buyer can remotely explore the property through VR headsets.

   Want an example?

   The Vanderblue Team from Connecticut allows you to ‘walk through’ every room of their historic country estate.

   Matterport even gives you access to a wide network of photographers you can hire.

4. Use Stunning Drone Shots

   Camera drones, also known as Remotely Piloted Aircraft (RPAs), are one of the hottest technologies in photography and videography and make an excellent addition to your marketing material arsenal.

   Drones provide dynamic aerial visuals, show nearby features and amenities to potential buyers, and cover more significant areas than a conventional camera shot. This is why 56% of realtors use drones.

   Robert Paul Properties captures sweeping landscapes of their waterfront estate, resulting in a beautiful video shot with drone cameras. Since buying a home is a huge emotional decision, the music captures the sentiment perfectly.

5. Take Your Audience on a Virtual Tour

   The COVID-19 pandemic ushered in lockdowns and stay-at-home orders, accelerating the need to show homes remotely. This truly put virtual tours on the map.

   Consider Esquire Real Estate Brokerage. They offer virtual tours of dream mansions, allowing buyers to explore without leaving home. Virtual tours also highlight specific amenities, such as nearby schools and hospitals, that can help home buyers decide where to put down their roots.

6. Kickstart a Live Vlog Series

   Live Streaming your day-to-day routine inspires trust because a prospective client can understand how you work. This pushes them one step further towards converting them into your clients.

   Zac McHardy from Harcourts Pinnacle live streams his day-to-day business operations, including virtually walking you through neighborhoods and homes.

7. Host a Free Webinar

   Free educational webinars allow you to attract and interact with clients while showcasing your real estate expertise.

   Florida Realtors offers its audience a wide range of webinars, including tips on supercharging social media platforms to masterclasses with celebrity realtors.

   Similarly, you can create a free webinar with Zoom or Webinarjam.

8. Become a Credible Source for News

   By staying informed about local, national, and commercial real estate trends, market updates, and economic developments, you can provide valuable insights and guidance to your clients.

   Realtor Andrey Bustamante leverages his wealth of experience by appearing as a real estate expert for many local news channels. Acquiring press coverage can get you massive exposure in your community and nationwide.

   Luckily, you don’t need connections to be an industry expert. HARO allows you to be a source for journalists and radio and TV networks.

9. Engage Your Audience with Emotional Storytelling Methods

   While designing your marketing collateral and messages, think about selling a lifestyle, not just a listing.

   Don’t just write down every feature of the house. Connect relevant components with the specific needs of your clients. Talk about opportunities new homeowners can experience in the neighborhood.

   Storytelling builds an emotional connection with your audience. The more relatable the story, the more trust you create.

   Check out this handy real estate marketing guide for storytelling.

10. Fine Tune Your Zillow Listings

    With an average of 60 million monthly visits, Zillow is the most visited real estate website. So, it’s no wonder their listings are the most popular among real estate agents.

    However, with almost 135 million homes listed currently on the website, it’s essential to fine-tune your listings to stand out against the competition.

    Use this checklist by Zillow to get 10,000+ views of your real estate listing on their site.

    And if you want to know which listings get the most calls, iovox’s Dedicated and Dynamic Numbers can help. With these tools, you can assign unique phone numbers to each Zillow listing, making it easy to track which properties attract the most interest.

11. Create Eye-Catching Infographics

    Infographics are a superb way to display valuable information and statistics in a format that is easy to understand, view, and share on social media.

    For example, infographics like the one below demonstrate the top six mistakes home sellers can make that affect property sales. Jason Fox Real Estate Marketing agency has extensive infographic templates to embed into your blog posts.

    (Source: https://www.jasonfox.me/60-real-estate-infographics-you-can-use-to-ignite-your-content-marketing/)

    Want to create unique infographics tailored to your agency?
    Visme is an easy-to-use tool for creating infographics without knowledge of graphic design.

B. Get More Leads from Your Website

According to a 2022 National Association of Realtors Report, 41% of homebuyers looked online for properties, and 10% sought information about the home-buying process. These numbers highlight the growing trend of homebuyers relying on the Internet for property searches and information.

That’s why real estate professionals must have a website and capitalize on its potential for lead generation.

But a website alone isn’t enough for capturing quality real estate leads. For that, you’ll need cutting-edge solutions like iovox’s WebCallBack and WebConnect, enabling web visitors to interact immediately and request a call.

This section will give you plenty of marketing ideas and show how to use these iovox features to get more leads from your digital marketing efforts.

12. Design a Compelling Website UI

    Your website design should align with the values you want to depict to your target audience.

    For instance, if your brand emphasizes simplicity and modernity, your website’s design should reflect these characteristics through clean layouts, minimalist elements, etc.

    Similarly, if your brand values creativity and innovation, your website design could effectively convey these traits through vibrant colors, dynamic graphics, and unconventional layouts.

    Hilton & Hyland, a leading luxury real estate brokerage, has an incredibly sophisticated design and beautiful property pages.

    Real estate veteran Jason O’Beirne’s website demonstrates how homebuyers can easily browse your listings, including essential information such as price, specifications, etc.

    And guess what?

    You don’t need to hire an expensive web designer. You can create a real estate business website very quickly with Placester.

13. Install Google Analytics to Monitor and Analyze Website Traffic

    Google Analytics is a free tool that helps you see the number of visitors your website gets, which pages are most popular, and the corresponding traffic sources.

    You can use this information to set content publishing targets for your real estate brokerage and focus on which channels work for you.

    For example, if you want 400 leads in a month, you must see which topics or keywords best convert your visitors into leads. With that knowledge, you can create and promote similar content on your website and social media.

    Here’s an informative article about Google Analytics, including resources and references from other helpful sources.

    Besides driving traffic to your website, it’s important to facilitate easy communication with your visitors. That’s where iovox WebCallBack and WebConnect can help.

    All you have to do is choose the web pages where these buttons appear. Visitors can then click on them to get in touch instantly or request a callback.

    What’s more, with WebCallBack and WebConnect, you can see which pages generate the most calls or callback requests.

    Additionally, iovox Call Whispers can provide helpful context by playing a recorded message before you answer a call, indicating the incoming call source. This way, if you have specific pages for your property listings, you’ll know which property the caller is interested in, allowing you to personalize your response.

14. Optimize Your Website for Mobile Devices

    59% of users browse your site through mobile devices, so you could lose many potential leads if your website isn’t mobile-friendly.

    Small screen size doesn’t limit The Wilhelm Team’s website. Instead, it enhances its impact. Place large buttons and a home search tool on your mobile website so visitors can easily find what they need and contact you.

    Quick Tip:
    Google’s mobile first-indexing algorithm requires that your mobile site be SEO-optimized. Not doing so will negatively impact even your desktop search results.

15. Maintain a Useful Blog

    A useful real estate blog is an intelligent way to provide value for a potential client. The more helpful the content, the more you can build trust with prospective buyers and sellers.

    From real estate investment to general tips, showcase your expertise like the BREL Team. Catchy headlines and in-depth insights separate them from other agencies.

16. Improve Your Search Rankings (SEO)

    To attract visitors to your website, they must find you on Google, Bing, or other search engines. That’s why you need to perform SEO (Search Engine Optimization) to get your website and blog articles to rank higher in Google searches.

    So, how can you do this?

    Here are a few tips to consider to help improve your search rankings:

    • Conduct in-depth keyword research to learn the most relevant terms to your website.
    • Create high-quality content using these keywords across all platforms.
    • Use local keywords to target an audience in a specific geographic area, like ‘San Francisco apartments for sale.’
    • Ahrefs or Moz are SEO tools that can help you select the right keywords to target and include in your article so it ranks higher in local searches.

17. Set Up Your Google Business Profile

    If you have a large volume of competition in your neighborhood and need to stand out in search engines, you must also create and optimize your Google Business profile (formerly Google My Business). This increases your chances of ranking higher in local results.

    Real estate website provider AgentFire has a step-by-step Google Business Page guide to help you improve your local rankings.

18. Add a Home Evaluation Widget to Your Site

    The #1 question most homeowners ask is, ‘What is my house worth?’

    You can now allow users to evaluate their homes on your website.

    Real Geek’s home valuation tool calculates the home value by studying real estate market reports of a given location. Users then sign up using a prompt to view their value report, and their contact information is saved as a lead.

19. Create an FAQ Page

    You may receive hundreds of questions about your real estate services and the technicalities of the buying and selling process. Gathering and organizing these questions based on common themes or topics is essential, much like Lake Ontario Realty does. 

    A comprehensive FAQ page demonstrates transparency and expertise and fosters trust with potential clients. It also showcases your ability to anticipate their concerns and address them openly.

    Want to create a comprehensive FAQ page with minimal effort?

    That’s where iovox’s Conversational AI can help. Here’s how it works:

    • Conversational AI can automatically transcribe thousands of phone calls into text.
    • It can then highlight key phrases and keywords mentioned during calls, helping you quickly identify recurring topics, common issues, and preferences.
    • Finally, it can categorize call outcomes based on predefined criteria, such as inquiries, complaints, feedback, or sales opportunities.

    You can use these insights to develop relevant questions and answers from customer interactions and present them in a structured format suitable for an FAQ page.

    Furthermore, you can use the sentiment analysis data to prioritize FAQ content based on the urgency or importance of addressing customer concerns.

20. Add Live Chat and Call Button to Your Website

    Live chat plugins allow you to engage with users when browsing your site or looking at a particular listing.

    If it’s outside regular hours, use the iovox WebCallBack solution.

    With iovox, you can supercharge your website leads by up to 20%.

    How?

    Our innovative solution includes web forms that capture leads even when your team is unavailable. Potential clients can leave their details, and you’ll never miss a lead again.

21. Keep Client Testimonials

    When your clients have a positive experience, they might be open to sharing their journey on your website to help others. Testimonials can highlight your agency’s ability to understand prospective client needs, attract leads who relate to previous customer testimonies, and improve your credibility.

    Diane and Jen, real estate marketers from Ottawa, have a page dedicated to customer reviews.

22. Add Yelp Reviews to Your Website

    Ask your clients to leave a review on your Yelp page along with testimonials.

    Based on a local consumer review survey (2024), a whopping 75% of consumers read online reviews. Of those, 44% of consumers rely on Yelp to evaluate potential businesses. So, the more reviews you gather, the more trustworthy you become.

    The icing on the cake?

    You can embed Yelp reviews on your website through Spectoos, a free testimonial widget.

23. Make Your Pages Conversion-Centric

    You need to convert as many website and blog visitors into leads as possible. If you rely only on your contact page, you will only get a tiny fraction of the leads you could capture.

    What you need is opt-ins.

    Opt-ins are like pop-ups that get automatically triggered when visitors fulfill certain conditions on a page, such as staying longer than 20 seconds or scrolling more than 30% of a page. These are excellent for capturing leads.

    OptinMonster helps you create forms, personalized pop-ups, and welcome messages with a call to action. For instance, you can create a pop-up that invites visitors to sign up for your newsletter.

    OptimizeMyAirBnB.com, a property listing consultancy, grew its email list by 650% solely through opt-ins.

    

    Need another conversion-centric marketing idea?

    Try call tracking.

    Buying a home is among the most important purchases we will ever make. Many prospects want to talk to someone instead of just filling out a form on a website.

    With Advanced Call Tracking solutions from iovox, brokerages or individual agents can determine which marketing channels, properties, or website pages drive the most inquiries.  

    That’s not all.

    Powered by Conversational AI, you can quickly transcribe and analyze calls to uncover customer preferences, pain points, and trends.

C. Craft Exciting Email Marketing Campaigns

After you have captured leads from your website forms or ads, you need to nurture them through emails. That’s where email marketing comes in.

24. Use Drip Email Marketing and Marketing Automation

    Drip email tools allow you to automatically segment and send emails to subscribers based on their actions, such as email open rates and clicks.

    For example, if subscribers click on transaction-related articles or call-to-actions in your emails, they are further down in your marketing funnel and interested in making a transaction.

    Accordingly, your drip email campaigns can send them invitations to an open house or similar transaction-oriented emails.

    Drip marketing campaigns are highly effective. They receive up to 3x the clicks compared to regular campaigns. They also help you scale up your marketing efforts.

    Here’s a list of apps that can help you enhance this marketing strategy.

25. Draft the Perfect Subject Line

    Want to make sure your emails don’t end up in the trash folder?

    The secret lies in your subject line — keep it short and hard-hitting.

    A staggering 69% of recipients report email as spam solely based on the subject line. So, spend time composing your subject lines. Here is a list of 100 cold email subject lines to inspire you.

26. Create Stunning Video Emails

    Video emails can generate 81% more lead responses than regular ones.

    Sascha Chatman from Chatman Realty Group in Texas sends personalized emails to prospects via BombBomb, a video email service.

    He attributed eight of his 2019 real estate to video emails and follow-ups.

    Why?

    Adding a video message to your emails provides a personal, human touch that traditional emails cannot offer.

27. Do More with Email Signatures

    Ensure your email contacts can get in touch through their preferred mode of communication.

    As the Exclaimer recommends, add your company logo, full name, mobile number, and link to your social media accounts in your email signature.

    (Source: https://www.exclaimer.com/email-signature-handbook/realtor-email-signature/)

D. Promote Yourself on Social Media

Thanks to social media platforms, real estate agents and brokers can get you plenty of leads, organically and with ads. Social media marketing is also valuable in amplifying other marketing efforts.

28. Reach New Leads with TikTok

    Pre-pandemic, TikTok was seen as a social media platform to show off choreographed dances and lots of lip-syncing. As of 2024, the app has over 834.3 million active users globally and an average engagement rate of 2.65%.

    So, how can TikTok help you reach new customers?

    TikTok focuses more on reaching new viewers and less on people you already know. Its user experience revolves around the ‘For You’ page, where the app compiles videos you’re likely to enjoy based on past activity.

    This structure means you’ll likely reach new audiences and build a bigger client base.

    A New York real estate agent, Madison Sutton, uses TikTok to showcase her listings. She posts apartment tours that give users a firsthand experience of what to expect from the listing.

    @thenycagent What does 1.2 million get you in NYC? #williamsburg #bk #nyc #nycapartment #serhant #bkapartments ♬ Echos in My Mind (Lofi) - Muspace Lofi

    If you’re new to TikTok, use this guide by Neal Shaffer to get started.

29. Invest in Facebook Ads

    Looking to reach new customers while growing your business?

    A Facebook ad allows you to target your audience based on different parameters such as age, gender, region, interests, and more.

    For this particular use case, iProperty.com.my — a major property listing website in Malaysia — tried Facebook dynamic ads to reach potential clients cost-efficiently.

    The results?

    iProperty.com.my generated 4 times more email inquiries and doubled their listing page views.

    (Source: https://www.iproperty.com.my/)

30. Get a Larger Audience with Instagram

    Instagram is an excellent marketing channel for engaging with millennials. Younger millennials and Gen Z might not be buyers, but they will look for places to rent, so don’t ignore this platform.

    Realtor Nikol Klein has built a massive following on Instagram with 22,400 followers. Note how she leverages Instagram reels, static posts, and carousels to showcase her property listings.

    While creating a post, try to be as informative about your listings as possible. In addition to organic traction, you can also do pay-per-click advertising on Instagram.

31. Create a Listings Catalog with Pinterest

    Pinterest might not be the first social media platform that comes to mind when considering real estate social media marketing. But it can get you the needed attention.

    Pinterest has over 1.5 million active businesses. This means reaching target demographics isn’t as complicated as with Facebook, which has over 50 million businesses.

    The Boutique Real Estate Group has organized Pinterest boards where its audience can browse properties like a magazine catalog.

32. Reach Out to Clients on Quora

    Real estate buyers and sellers always have several questions during their research phase, and they frequently post these questions on Quora.

    So, how can you use Quora to your benefit?

    Here are a few ways to establish yourself as a trustworthy expert in real estate using this marketing channel:

    • Consistently answer real-estate-related questions.
    • Share valuable insights and tips with potential buyers and sellers, like the home buying process.
    • Always use a professional and friendly tone.

    By presenting yourself as engaged, knowledgeable, and approachable, the likelihood of a potential buyer or seller hiring you as their realtor increases.

33. Capture the Interest of the Younger Generation on Snapchat

    If your target market includes Millennials and Gen Z users, you can find them on Snapchat.

    The platform offers real estate agents and brokers the perfect opportunity to increase engagement and accelerate brand awareness.

    How?

    Use Snapchat’s Geofilters to brand yourself as an expert in a particular area. These filters are location-specific, and you can access unique filters associated with the area depending on your location.

    Real estate agent Bucky Beeman uses Geofilters to showcase the coolest spots in his neighborhood.

34. Make Connections on Reddit

    One more lead source you can include in your online marketing plan is Reddit.

    Being a forum for everyone about everything from knitting to heavy machinery, you’ll find your audience. Also, check the subreddit that corresponds to your field, like real estate or home ownership.

    Provide as much value as you can in your conversations when connecting with people online. Answer questions thoughtfully and thoroughly, and let your personality shine through.

    Networking on platforms like these can pay off at the most unexpected moment.

35. Jump in on Social Media Trends

    Your real estate marketing plan shouldn’t always be serious. The most off-the-wall marketing tools and strategies are often the most effective.

    So why not get creative with your strategy?

    Realtor Megan Hill Mitchum became an overnight sensation by breaking the mold. Her viral parody of ‘Hello’ by Adele received 338,000+ views on YouTube.

    If you can capture someone’s attention with a funny yet insightful clip, you can reach a larger audience through social shares.

E. Engage in Offline Real Estate Marketing Activities

Yes, offline still works. So, don’t rely solely on online marketing.

36. Organize Local Neighborhood Tours

    Sometimes, it’s best to engage with your audience personally. A fantastic way to do that is through neighborhood tours.

    Experienced real estate broker Jeff Goodman organizes walking tours around Manhattan, revealing the rich history behind his neighborhood.

    There is no better way to show off your expertise and connect with a prospective buyer than being in the field. The next time you organize an open house, potential buyers who have joined your tours will be far more inclined to attend.

37. Join a Charitable Organization

    Another unique way to distinguish your brand is through public service.

    Giveback Homes is an organization of global real estate agents that dedicate themselves to charity. When you associate with such organizations, your clients will have something purposeful to remember you by.

38. Co-list with Other Realtors

    By co-listing with other agents and brokers, you can ensure you’ll get enough real estate leads and referrals that you otherwise wouldn’t have access to.

    If you are concerned about giving away half your profits to other realtors, remember that you will get the same in return.

39. Ask for Referrals

    Getting referrals from clients is a basic real estate marketing strategy every agent should have in their arsenal.

    Here’s why:

    42% of sellers who use real estate agents find them through referrals.

    The reason behind this is simple. People trust recommendations and success stories from friends and family far more than an ad.

40. Send Personalized Postcards for the Season

    Direct mail is growing faster post-pandemic.

    Unlike digital marketing strategies, direct mail is more tangible. Prospects notice a postcard more frequently around the house and are more likely to take action.

    As a result, the average response rate is between 2.7% and 4.4%, which is far higher when compared to email’s 0.6% response rate.

    Sending direct mail is also a cost-effective real estate marketing idea. It could cost as low as 45 cents per card. Real estate marketing agency Corefact publishes personalized postcards for every holiday.

    (Source: https://www.corefact.com/print/catalog/466-seasonal/products)

    Pro-tip: Including a QR code on postcards acts as a call to action for clients to conveniently access your website from the postcard, which means more traffic.

    You can also use iovox Dedicated Numbers to assign unique phone numbers to track and analyze the performance of different direct mail campaigns.

41. Distribute Door Hangers

    This is one of the most underutilized real estate marketing methods. Door hangers act as business cards and are guaranteed to be seen by prospects, as they must remove them while getting into their homes.

    Kyle Handy, a Team Leader from eXp Realty, knows that door hangers are a cost-effective way to achieve a comprehensive real estate marketing campaign. He offers some handy tips on how to create unique door hangers.

    All Things Real Estate offers agents special door hangers that double up as business cards to boost brand awareness and generate new leads.

    But distributing thousands of hangers in a week is practically impossible. However, California-based marketing company Direct to Door Marketing offers to distribute them in any neighborhood.

42. Hand Out Gifts or Promotional Items

    Thinking of a way to keep your agency’s name top of mind for prospective and existing clients?

    Offer promotional items to your prospects during a meeting or an open house because, let’s face it, everybody loves free stuff.

    Pens, stress balls, and doormats with your logo and name improve brand recall. You can also give your clients promotional items as a thank-you gift.

    For example, after a successful transaction, you can gift essential items to the new homeowner, such as calendars, coffee mugs, and keychains.

    Lori Ballen has a list of great gifts you can give your prospects.

    Send gifts to help them settle into their new neighborhood with a care package or treat them to tickets to a local game or restaurant gift cards. They will remember you first when a friend or family member asks them to recommend a real estate agent.

43. Write a Heartfelt Note

    Connect with your clients the old-fashioned way with a handwritten note. These provide a personal touch that stands out from the competition.

    But if you’re like Jennifer Sommers from Sotheby’s Realty and want to automate the process to save time, consider Audience.co. It’s a marketing platform that provides automatic handwritten mail using AI.

44. Strategically Place Your Billboard Advertisements

    Billboards and outdoor advertisements are only as effective as their placement.

    For example, real estate professionals might assume that the best billboard location is in the heart of the city. This location might look attractive but may not deliver results for all audiences.

    Many city residents would already have a home and might not be interested in doing business. You could place your advertisements near airports, train stations, or highways to inform newcomers to the city about residential options in the market.

    The best location depends on your target audience. Figure out the locations they frequent and buy ad space there.

    If you want to track the effectiveness of your advertising, use iovox Dedicated Numbers to assign unique phone numbers to each billboard.

With all these tactics, you have plenty of ways to attract clients. However, these real estate marketing ideas are effective only when they’re part of a well-crafted plan.

How to Create an Effective Real Estate Marketing Plan

A robust plan provides your marketing efforts structure, direction, and purpose. It ensures your strategies and tactics align with your goals and target audience.

Follow these steps to create an effective real estate marketing plan:

1. Target a Particular Niche

   A prospective client has plenty of real estate brokers and agents to choose from.

   So, how do you become their first choice?

   You do so by specializing in a particular niche within the broad residential or commercial real estate domains. This helps target your marketing efforts effectively and build credibility within their chosen market segment.

   John A. Jensen Realty Inc. is a great example, as they have carved a niche in the senior housing sector and are one of the leading agencies in the real estate industry.

2. Know Your Audience

   The better you understand your potential buyers, the easier it will be for you to grasp their needs and give them what they want.

   So how can you achieve this?

   Enter iovox. With iovox’s Conversational AI, you can better understand your customers by automatically transcribing and analyzing thousands of phone calls to identify trends, upsell opportunities, and key outcomes.

3. Research Your Competition

   Just as you strive to understand your audience, analyzing competitors in your niche is crucial. By studying their strategies, strengths, and weaknesses, you can identify gaps in the market and opportunities for differentiation.

   Additionally, you can learn from their successes and failures, allowing you to refine your marketing approach and gain a competitive edge.

   To conduct effective competitor research, you can:

   • Analyze competitors’ online presence
   • Study customer feedback
   • Attend industry events for firsthand observations
   • Use online tools for data analysis

4. Choose Your Marketing Channels

   Select the most effective marketing channels to reach your target audience.

   Consider a mix of online and offline channels, including social media, email marketing, print advertising, and networking events.

   Finally, tailor your messaging and content marketing efforts to each channel to maximize engagement and conversion.

   If you’re uncertain about which marketing channels to prioritize, don’t worry. You can use iovox Dedicated or Dynamic Numbers. These innovative features help you to assign unique phone numbers to each Facebook or Google ad or campaign. This allows you to identify which marketing channel brings in the most traffic or best leads.

   Want to know more?

   Check out how Zoopla — one of the UK’s leading property websites, partnered with iovox to improve lead attribution for real estate agents.

5. Set Your Budget

   Determine how much you’re willing to invest in your marketing efforts.

   If you’re new to the market, spread your budget across various marketing activities based on their potential ROI. This ensures that you make the most out of your budget and maximize the impact of your marketing effort in reaching your business goals.

6. Establish Timelines and KPIs

   Set clear milestones and deadlines for implementing your marketing plan, and define key performance indicators (KPIs) to measure the success of your marketing efforts.

   For instance, a robust real estate marketing launch plan should include key milestones like:

   • Complete market research and develop marketing materials in the first month.
   • Launch online advertising campaigns, host virtual open houses, and implement email marketing in the second month.
   • The third month should focus on analyzing and optimizing campaign performance.

   Similarly, it should include key performance indicators like:

   • Increasing website traffic by 15%
   • Generating 50 leads.
   • Conducting 20 virtual property tours.
   • Achieving a 10% sales conversion rate.

   This roadmap ensures your team follows through on tasks promptly and monitors progress effectively.

7. Create and Publish Quality Content

   Develop a compelling content marketing plan and coordinate the launch across all chosen channels, ensuring consistency in messaging and branding.

   If you need help, hire an employee or a part-time virtual assistant from websites like Cut Your Payroll to save time on routine work.

8. Track and Measure Results

   Use analytics tools like Google Analytics 4 and other CRM (Customer Relationship Management) systems to track the performance of your marketing campaigns and initiatives.

   Google Analytics 4 can help uncover metrics such as:

   • Bounce rates: Percentage of visitors who leave a website after viewing only one page.
   • Average session duration: Average time visitors spend on a website in a single session.
   • Conversion rates: Percentage of website visitors who complete a desired action.

   Additionally, CRM systems can provide metrics on:

   • Customer acquisition cost: Total cost of acquiring a new customer.
   • Customer lifetime value: Total revenue expected from customers over their entire relationship with the business.

   Tracking these metrics allows for data-driven decision-making, optimizing your marketing strategies, and maximizing return on investment.

9. Get a Holistic View of the Customer Journey with iovox

   Implement a robust call-tracking solution like iovox that integrates easily with your existing customer relationship management (CRM) software. This will help you capture and analyze customer interactions from initial contact to conversion to understand customer behavior and preferences better.

   That’s not all.

   With iovox Lead Response tracking, you can maximize conversion rates by improving responsiveness. Here’s how it works:

   • Web visitors actively fill out a callback form.
   • iovox masks the email or SMS and forwards it to the sales team.
   • iovox then tracks the time it takes for the sales team to respond to the email/SMS and initiate a callback via an iovox tracking number.

   As a result, you have end-to-end visibility on the inbound lead and ensure the sales team actively handles the lead properly.

Skyrocket Your Real Estate Marketing Efforts with iovox

Effective real estate marketing combines proven tactics like social media, content creation, and targeted advertising to boost visibility, attract leads, and close deals.

But here’s the thing: To become a real estate market leader, you require a well-planned marketing strategy tailored to your business goals and a robust call-tracking solution like iovox.

So what are you waiting for?

Join our esteemed list of real estate clients, including Zoopla, Propertylink, and Subito, to name a few.

Click the WebConnect call button on this page to get in touch. You can also email us at hello@iovox.com or use the toll-free from within the United States by dialing +1 888 369 9519.

From outside the US, please get in touch by dialing one of these phone numbers:

London, UK +44 (0)20 7099 1070
Sydney, Australia +61 (0)2 8520 3530
Paris, France +33 (0)1 84 88 46 40